---
title: What placeholders are available?
description: Placeholders let you personalize a template message by inserting the client’s name, your name, your company name, etc. Full Slate automatically replaces the placeholder with the real text before sendi
---

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# What placeholders are available?

Placeholders let you personalize a template message by inserting the client’s name, your name, your company name, etc. Full Slate automatically replaces the placeholder with the real text before sending the message.

For example, if a message template starts with "Dear {name}," Full Slate automatically fills in the client's name so it reads, "Dear John," (or whatever the recipient's name is).

Placeholders are surrounded by brackets in a message template. If you add one, it must be typed precisely as shown. Available placeholders include:

*{name} - *First name of the client. Each recipient see their own name, so Lisa Jones sees “Lisa”  in hers and Jim Collins sees “Jim” in his.**  
*{last name} - *Last name of the client**  
*{full name} - Just like {name} except it includes both first and last name.*  
*{my name} - First name of the Full Slate user who sends the message.*  
*{my full name} - Just like {my name} except includes both first and last name.*  
*{company name} - Name of your company as entered under Setup \> Company.*  
*{company link} - Link to your landing page for booking appointments as found under Web \> Landing Page.*  
*{company phone} - You company's phone number as entered under Setup \> Company.*  
*{company email} - You company's email address as entered*under Setup \> Company*.*  
*{review link} - Link to a page that allows the client to enter a testimonial for your business.*

Additionally, some placeholders only apply to email regarding a specific appointment. These placeholders are:

{*day} - the date of the appointment*  
*{time} - the time of the appointment*  
*{end time} - the time at which the appointment will be complete*  
*{length} - the duration of the appointment*  
*{price} - the price of the appointment*  
*{appointment link} - a link that allows your client to cancel or reschedule the appointment*  
*{services} - the names of the services to be performed at the appointment*  
*{provider name} - First name of the person that will perform the service, as set under Setup \> Staff.*  
*{provider full name} - Just like {provider name} except includes both first and last name, as set under Setup \> Staff.*  
*{provider email} - The email address of the provider on the appointment, as set under Setup \> Staff.The following are only available in emails regarding a specific location:*  
*{provider phone} - The phone number of the provider on the appointment. This will pull from the mobile number set under Setup \> Staff first, unless that provider is a registered user and has a different mobile number set under Account \> My Profile, in which case that number will be used.*

If you have added one or more locations on the company details page you can also include information related to appointment location. The following are only available in emails regarding a specific location:

*{location} - the name of the location, generally only useful if you have multiple locations*  
*{directions link} - a link to an online map the user can use to create directions to the location*  
*{address} - the street address of the location*  
*{city} - the city of the location*

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